The world is full of people who are out to make an easy living.
This includes people climbing up the corporate ladder, insurance salesmen, retail outlets, websites… the lot. People do it because it’s simple – maximize earnings, minimize work. The rest are just details.
Then, there are people who maximize pleasure and minimize work. Facebook in the office. Eating while driving. Procrastination.
What people really want is not to minimize work, but to maximize value in place of work. Nobody wants to work to death, but they don’t want meaningless work.
The problem is – maximizing value isn’t easy, so we tend to focus on minimizing work.
Minimizing work is easy – just do less. Maximizing value requires more effort.
Maximizing value answers questions like:
- What do I really want in life?
- How can people really get along?
- Why did I just do that?
- What really makes me satisfied?
- What’s the meaning of life?
- How can leave the world a better place?
- Why are there so many history books?
- Why do I have to go to school?
- Why am I really spending money on this?
- Can I really can make a difference?
Minimizing work is just – doing less.
Are you maximizing value or just minimizing work?
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